9 Sensational Shampoo & Conditioner Duos for Every Hair Type (Affordable Options)

When it comes to hair care, we often find ourselves bombarded with a wide range of products promising miraculous results. However, amidst this vast array of options, natural shampoos and conditioners stand out for good reason. These products have gained popularity and are considered the best choice for those seeking a healthier and more sustainable hair care routine. Conventional hair care products often contain synthetic fragrances and colors that can trigger allergies or irritate sensitive skin. In contrast, natural shampoos and conditioners utilize gentle scents derived from essential oils, providing a more subtle and pleasant experience. This consideration benefits both your hair and overall well-being, as the absence of artificial fragrances reduces the risk of allergic reactions and unnecessary chemical exposure. Another compelling aspect of natural hair care products is their commitment to sustainability. Additionally, natural shampoos and conditioners are often free from harmful ingredients such as sulfates, parabens, and phthalates. These chemicals have been linked to various health concerns, ranging from skin irritation to hormone disruption. By selecting natural options, you can avoid potential risks associated with these harmful substances, ensuring that you are only using nourishing and safe products on your hair and scalp.


1. Rahua

Description | For all hair types (except oily), moisturizes, combats damage, sophisticated scent, & color-safe.

Natural | Organic & pure plant-derived ingredients, free from sulfates & parabens

Ethical & Eco-Friendly | Cruelty-free, carbon-neutral, recyclable packaging.

Price & Size | $36, 9.3 oz.

Dedicated to protecting the amazon rainforest “From the time we launched our brand, shampoos have been one of our deepest passions. We wanted to create highly effective hair and scalp cleansing formulas that go far beyond just “cleaning” your strands. So, when we entered our labs to formulate the very best and luxurious products that would not only repair and restore your hair’s health but also deliver a spa like experience with each use, we chose to use only the very best ingredients sourced from the Amazon Rainforest”

“As environmentalists, our first priority is to preserve the Amazon and assist the indigenous people with the tools for them to continue living as they do, which in turn preserves the forest. The introduction of the rare Rahua-oil from the Amazonian inhabitants provided us with the method to help them build their economy and protect their land.”


2. Shea Moisture

Description | All hair types, affordable, nourishing formula, balanced hydration, & color-safe.

Natural | Organic & naturally-derived ingredients, free from silicone, sulfates, parabens, phthalates, mineral oil or petrolatum.

Ethical | Cruelty- free & Ethically- sourced

Price & Size | $12, 13 fl oz.

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa.


3. Native

Description | All hair types, naturally derived scent, color-safe, & affordable.

Natural | naturally-derived ingredients, free from dyes, sulfates, parabens, microbeads, and Polyethylene.

Ethical & Eco-Friendly | Cruelty-free & currently not biodegradable but they’re working on it!

Price & Size | $10, 16.5 oz.

"There are so many options out there when it comes to hair care and even more do's and don'ts which can become overwhelming," said Vineet Kumar, CEO of Native. "We launched this collection so choosing a hair product doesn't have to be. These products deliver all the amazing benefits you want and need through an effective, clean formula in the signature Native scents we know and love."


4. Alaffia

Description | Curly hair type, hydrates curls, & affordable.

Natural | Indigenous ingredients, unrefined "raw" shea butter, African black soap and coconut oil, among others, free from sulfates, parabens, phthalates, mineral oil, petrolatum, silicones, artificial fragrance & synthetic coloring.

Ethical & Eco-Friendly | Cruelty-free & In the process of shifting all packaging to 100% recycled materials

Price & Size | $13, 12 oz.


When, in 1996, a young man from Togo, West Africa, met a young woman from rural Washington State. Inspired by a shared calling to do right by the world, Alaffia, a social enterprise, was born. Founded in 2003, Alaffia continues to redefine the natural products industry through its values of Beauty, Equality and Empowerment, fair trade, and safe, efficacious hair, face and body care.


5. 365, Lavender

Description | Affordable, color-safe, tames frizz, increases shine, & moisturizing formula.

Natural | Free of parabens, sulfates, and artificial fragrance. Vegan & gluten-free.

Ethical & Eco-Friendly | Cruelty-free, 100% biodegradable ingredients, & bottle is made from 50% recycled material.

Price & Size | $4.70, 16 oz. (Depending on your location)

“Our purpose is to nourish people and the planet. We’re a purpose-driven company that aims to set the standards of excellence for food retailers. Quality is a state of mind at Whole Foods Market.”


Whole Foods Market’s community giving programs provide a wide range of resources to help address existing and emerging needs in our neighborhoods and industry. We work with individuals and organizations that share our commitment to nourishing people, animals and the planet, and proudly support hundreds of partnerships and initiatives each year.


6. Puracy

Description | All hair types, affordable, color-safe, tames frizz, increases shine, & moisturizing formula.

Natural | Plant-based ingredients, gluten-free, hypoallergenic, gentle botanicals, vitamins & minerals.

Ethical & Eco-Friendly | Cruelty-free & biodegradable.

Price & Size | $13, 16 oz.

Nine years ago, two best friends from Austin, Texas started Puracy with a single goal – to make effective, plant-based cleaning and personal care products that were gentle enough to use around their newborn daughters.

“After having kids of our own, we discovered that many natural products that were safe for use around children and pets had a trade off– they were not very effective. So for the past nine years we’ve worked with a team of doctors and chemists to create household products that are both safe and effective.”

Fast forward to today. With millions of bottles sold, Puracy products have become #1best-sellers on Amazon, they’ve been featured byThe New York Times, CBS, NBC, and Martha Stewart, and they are now available at select Target stores nationwide.


7. Acure

Description | All hair types, affordable, color-safe, balancing formula, tames frizz, moisturizes dry & damaged hair.

Natural | 100% Vegan, Organic, free from parabens, sulfates, mineral oil, petrolatum, & silicones.

Ethical & Eco-Friendly | Cruelty-free, biodegradable, are shipped in recyclable bottles and packaging.

Price & Size | $10, 8 oz.

Acure Organics is a family-owned American-made brand! The founder started the brand in honor of her late grandmother, who passed away from breast cancer. If you know anything about clean beauty, you know that the toxic ingredients in traditional products can lead to things like cancer later on in life.

WE ARE SKIN & HAIR WELLNESS ENTHUSIASTS who believe in the power of purity to uplift the way you feel. We want to see every action you take lead to a stronger, healthier, more vibrant you that is ready to kick ass and take names.”


8. Mielle, Rosemary Mint

Description | Infused with biotin to encourage hair growth, color-safe, nourishing formula, repairs damaged hair, & strengthens damaged hair.

Natural | Organic & All-natural ingredients.

Ethical | Cruelty-free.

Price & Size | $10, 12 oz.

In 2014, Mielle Organics was born in the kitchen of Monique Rodriguez. Trying to mend her own then color and heat-damaged hair, the numerous attempts of trial and error eventually resulted in victory, growing into a brand with countless SKUs and countless success stories.


Monique Rodriguez founded MIELLE in 2014 after her healthy, hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers. The company began on the back on one product, the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin, nails, and immune system.


9. Avalon Organics

Description | All hair types, anti-dandruff, affordable, color-safe & gentle/soothing formula.

Natural | Organic, vegan & free from parabens, phthalates, synthetic fragrances, artificial colors, harsh sulfates, propylene glycol, aluminum, mineral oil, petrolatum, oxybenzone, nano-particles.

Ethical & Eco-Friendly | Cruelty-free, biodegradable, utilizes packaging made from high post-consumer material content and sustainably sourced paperboard and is recyclable after use.

Price & Size | $14, 32 oz.

The Avalon Organics brand believes in using certified organic ingredients because they are better for the body and better for the Earth. Organic agriculture reaches the highest ideal of sustainability, delivering benefits to the soil, to farmers, to the environment, and to customers. To minimize the footprint of its products on the planet, the Avalon Organics brand utilizes packaging made from high post-consumer material content and sustainably sourced paperboard and its recyclable after use. All formulas are tested to evaluate the organic carbon to CO2 conversion rate necessary for biodegradable certification. Out of a great respect for the Earth, the Avalon Organics brand team constantly strives to perfect each formula, evolve expertise, and deliver innovation. Searching out the beautifying benefits hidden within each plant, Avalon Organics thoughtfully develops formulas to not only nourish the body, but also nourish the mind and soul.

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